Global Cricket Ventures and the BCCI announce the launch of the authoritative source of Indian Cricket, BCCI.tv
Mumbai- Sept 27, 2008 - The outgoing President of the Board of Control for Cricket in India Shri Sharad Pawar, today launched BCCI's very own website www.bcci.tv. The all new official home of Indian cricket on the web, will now offer fans an enriched digital user experience featuring deferred streaming video and mobile content apart from a live scoreboard available online, official photographs, player interviews, profiles, schedules, statistics and fan interaction and newsletters. All of which should ensure that through one single online destination, Indian cricket fans now have the opportunity to interact with the action. The website will provide all these digital assets to Indian cricket fans globally thanks to Global Cricket Ventures a joint venture between NetlinkBlue Holding, a global provider of technology and enriched media and digital solutions and Live Current Media Inc. (OTCBB:LIVC), a media company built around content and commerce destinations.
The 10-year agreement between Global Cricket Ventures and the Board of Control for Cricket in India includes building and managing the official IPL site (www.iplt20.com) and the official BCCI site (www.bcci.tv). The majority of the content on the sites is accessible to any user for free from anywhere in the world; this partnership will enable fans to truly have a one single point of access for everything they want to know about the BCCI and Indian cricket.
Shri Sharad Pawar, President, Board of Control for Cricket in India, said, "I am extremely excited to announce the launch of the BCCI's official website which will leverage technologies to bring the Indian Cricket fan even closer to the game. Online and mobile video is fast becoming an increasingly popular medium as video-enabled mobile devices and faster broadband internet speeds enable a "second screen" experience for users to interact with live action any time, from any location that fits their needs. It was thus critical that we offer the discerning Indian cricket fan this unique experience albeit not live. I am happy that this alliance between Global Cricket Ventures and BCCI will further significantly enrich the user experience for the Indian cricket fans around the world with a direct window to the on-field action through next generation technologies."
"Global Cricket Ventures has a shared common vision of delivering premium experiences to cricket fans across the globe by extending an interactive experience into an enriched fully immersive realm," says Satyajit Swaminathan, President, Global Cricket Ventures. "The inaugural DLF Indian Premier League season has already displayed the power of a passionate fan base with the IPLT20.com site ranking within the top 350 most highly trafficked sites in the world. Now with video and mobile capabilities integrated, the ways in which Indian fans can interact with its men in blue present even more opportunity to get closer to the game. I am certain the forthcoming India Australia series itself will generate a lot of traffic to the BCCI website. The emergence of new media technologies will only help to grow and widen the fan base globally, as we will now be able to take the action into a viewer's home, office and cellphone too irrespective of age, gender or nationality," he added.
Another of Global Cricket Ventures properties, the IPLT20.com, received over 50 million page views from a truly global audience. Similar to the television broadcast partner that saw incredibly strong ratings, the official website was also been a resounding success with fans. Visitors from India, the United States, Australia, the UK, Pakistan, United Arab Emirates and Canada to name a few of the leading traffic sources chose IPLT20.com as their online destination of choice to interact with the league.
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